Transformimg Jewish Lives
Marketing and Advocacy Tools
A Statement on Jewish Education: Texts and Responses
In December 1999 the Board of Governors of the American Jewish Committee voted overwhelmingly to support a statement calling on the entire Jewish community to make Jewish education the top communal priority in the battle for Jewish continuity. We have asked a number of scholars, activists, and educators to respond to four questions about the statement and other concerns about Jewish education that the statement seeks to raise.
- Articles
A User's Guide to Advocacy Evaluation Planning
This new online publication from the Harvard Family Research Project was developed for advocates, evaluators, and funders who want guidance on how to evaluate advocacy and policy change efforts. This tool takes users through four basic steps that generate the core elements of an advocacy evaluation plan, including what will be measured and how.
- Articles
- Research Reports and Studies
American Federation of Teachers
The American Federation of Teachers was founded in 1916 to represent the economic, social and professional interests of classroom teachers. It is an affiliated international union of the AFL-CIO.
Website includes salary surveys, publications and reports, advocacy tools and other topics of interest to teachers
- Organizations - National and International Organizations
Building MASA: An Analysis of the U.S. Market for Long-Term Programs in Israel
A report commissioned by MASA, a program that aims to encourage Diaspora young adults to spend a semester or year in Israel as part of an Israel experience program. The report focuses on the views of young adults and their parents regarding long-term study in Israel and specific preferences regarding Israel experience programs. Views regarding MASA’s marketing strategy, as well as its incentives to encourage participation in its affiliated programs, are also examined.
Building MASA: An Analysis of the U.S. Market for Long-Term Programs in Israel (Link)
- Research Reports and Studies
Compendium of Community Marketing Initiatives
A report by the Continental Council for Jewish Day School Education based on data gathered about community efforts in day school marketing. The report covers the history of day school marketing efforts, the composition of marketing committees and the associated political relationships, funding sources and resource allocation, market research techniques, and specific plans for day school marketing projects and marketing committee development. The report covers nine North American communities and attempts to discern trends and lessons that could potentially be noteworthy to leaders beginning the process of community-based day school marketing committee formation in their own communities.
Creative Communications Group
Whether you need a single speech or an entire campaign, Creative Communications will get the job done! First, we will listen to you so that we can create an innovative yet fiscally responsible, efficient strategy. Once we understand your short and long term objectives, identify your strengths and weaknesses, and review and analyze your current efforts, we will create your plan of action. Of course, the process is collaborative, flexible, and fluid. We react to changing environments and priorities with flexibility and grace. Services include public relations and fundraising campaigns, media list development, newsletters, board and lay leadership development, donor identification and cultivation, grant researching and writing, event planning, web page design and maintenance, ghost writing, mentoring, and more.
- Organizations - Companies
Day School Advocacy Checklist
A diagnostic tool to assist in the creation of an advocacy plan for federations. Based on “Summary of Federation Research” from TDC and the Continental Council Marketing & Advocacy Working Group.
Day School Advocacy Checklist (37.5 kB)
- Research Reports and Studies - Task Force Reports
- Reference
Executive Summary of Federation Research on Day School Advocacy
The Continental Council Marketing & Advocacy Working Group’s objective was to advocate for increased funding and support of Jewish day schools among the United Jewish Communities – Federation system. An underlying goal is to facilitate the strengthening of relationships and collaborations among day school supporters and Federations. In order to achieve this, the Working Group saw a need to better understand current Federation attitudes, policies, and decision-making processes. This represents a brief summary of a larger report that was presented to the PEJE Donor & Leadership Assemblies in February 2003.
Executive Summary of Fe ...
- Research Reports and Studies
Innovation and Transformation From Generation to Generation: JESNA's 30th Anniversary Annual Report
JESNA's commitment to transforming Jewish education is driven by a vision of a vibrant Jewish future. In a world where old models are no longer sufficient to maintain even the status q ...
- Annual Reports
JESNA Annual Report 2004
JESNA's 2004 Annual Report.
JESNA Annual Report 2004 (2 MB)
- Annual Reports
JESNA Annual Report 2006: Extending our Impact
JESNA's 2006 Annual Report.
JESNA Annual Report 2006: Extending our Impact (1.52 MB)
- Annual Reports
JESNA Annual Report 2007: Elevating Jewish Education in Your Community
JESNA's 2007 Annual Report.
JESNA Annual Report 2007: Elevating Jewish Education in Your Community (1.3 MB)
- Annual Reports
Jewish Day School FAQ's and Advocacy Information
A collection of resources about Jewish Day Schools from PEJE. Includes FAQ's, common misconceptions about Jewish Day Schools, common rebuttals to requests for support, statistics, and a list of organizations dedicated to strengthening Jewish Day School Education.
Jewish Day School FAQ's and Advocacy Information (179.5 kB)
- Handbooks and Guides
- Reference
Missing: The Vision and the Values
Silow-Carroll discusses what it means to "market" Judaism.
- Articles
NAIS Resources for Financially Sustainable Schools
It's critical, especially in these current uncertain economic times, that schools become even more financially strategic to ensure they remain strong in the short- and long-terms. It is a priority for NAIS to provide assistance to its member schools during this challenging period. As part of NAIS's Sustainability Initiative we have assembled below articles, presentations, and reports on admission-marketing, development, leadership, communications, and finance topics as well as other resources related to financial sustainability. Please contact the NAIS Financial Sustainability Team if you have ideas for additional resources.
- Databases and Resource Centers - Resource Centers
National Education Association (NEA)
Membership organization committed to advancing the cause of public education, including resources on classroom tips, education statistics, grants, and technology.
- Organizations - National and International Organizations
November Learning
November Learning provides a wide range of custom-designed keynotes and practical hands-on workshops. Our NL Review and planning services can help you maximize your investment in educational technology. Services include workshops and keynotes, comprehensive curriculum review, and developing professional development conferences. Online resources include publications, online courses, podcasts, articles, and instructional handouts.
- Organizations
Phoenix Jewish Community Day School Consortium Marketing Committee Report Summary
The Jewish Community Day School Consortium was organized in 1999/2000. The goal of the Consortium was to identify ways to enhance the climate for day school education in the Greater Phoenix Jewish Community to ensure long term stability and support for Phoenix day schools. The marketing work group was formed in 2002 and charged with the goal of identifying a comprehensive strategy ". . . to ultimately increase the total level of funding and support for Jewish day schools, and increase day school enrollment.” The work group identified five strategic marketing targets: community leadership, young Jewish adults, grandparents, “un-involveds”, non-Jewish influencers.
